Academic and Residential Building (ARC) Social Media
June-July 2019
PGA created and implemented an extensive social media campaign to publicize the July 18 ribbon-cutting for the new ARC building.
Social media points of pride Heading link
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429 news outlets ran articles with headlines referencing the Academic and Residential Building
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2,446 views Twitter top post: ARC time-lapse video
Social media campaign for ARC ribbon-cutting Heading link
- Twitter campaign leading up to opening event – created facts about the building i.e. sustainability/green roof, its students, used time-lapse video
- Used hashtags: #LiveUIC #UIC @UIClife @UICHousing @americancampus
- Asked Communicators Council to help push and share on social media
- Worked with Creative and Digital to produce a short video featuring students and professors who would be living and working in the building
Day of event media:
- Began promoting the new Academic and Residential Complex with the media in Jan. 2018 when we broke ground.
- Between Jan. 1, 2018 to Friday, (July 19) a total of 429 news outlets ran articles with headlines referencing the Academic and Residential Building
- 286 between Jan. 1, 2018-July 18, 2018 and 143 between July 19, 2018-July 19, 2019