Academic and Residential Building (ARC) Social Media

June-July 2019

PGA created and implemented an extensive social media campaign to publicize the July 18 ribbon-cutting for the new ARC building.

  • 429 news outlets ran articles with headlines referencing the Academic and Residential Building

  • 2,446 views Twitter top post: ARC time-lapse video

Momentum Continues: Social Media Campaign for Academic and Residential Center
  • Twitter campaign leading up to opening event – created facts about the building i.e. sustainability/green roof, its students, used time-lapse video
  • Used hashtags: #LiveUIC #UIC @UIClife @UICHousing @americancampus
  • Asked Communicators Council to help push and share on social media
  • Worked with Creative and Digital to produce a short video featuring students and professors who would be living and working in the building

Day of event media:

  • Began promoting the new Academic and Residential Complex with the media in Jan. 2018 when we broke ground.
  • Between Jan. 1, 2018 to Friday, (July 19) a total of 429 news outlets ran articles with headlines referencing the Academic and Residential Building
  •   286 between Jan. 1, 2018-July 18, 2018 and 143 between July 19, 2018-July 19, 2019